“We were all set to launch and then this happened,” says Koren, of the COVID-19 crisis. I know a lot of people now are using their time at home to try to tailor that elusive perfect cup. It “performed.” It occurred to them that they had something here. The resulting coffee didn’t just go down easy. They kept experimenting with blends, flavours, different roasts. A kettle and a french press.”Īnd so it began.
#Play coffee buzz online plus#
Plus they didn’t like stops and interruptions so they took to brewing their own on the bus. Not what they were getting at whistlestops and on roadsides. It’s about taste, harmony, power, richness. They’ve partnered with the Unison Benevolent Fund, an organization that assists struggling musicians both financially and with health and mental health resources.īut why coffee you ask? “When we were on the road (and Koren spent a lot of time on the road), you discover a lot of really bad coffee,” Koren says with a stress on the “bad.”Īnd both he and Mortenson have a strong passion for coffee, not unlike their passion for music.
So, they’re using their new coffee service not only to offer a variety of flavours that has their personal stamp all over it, but also an online opportunity for a “coffee hang” (every Friday) and last, but not least, a leg up for struggling musicians and other performers. Not only had the work dried up, they had to rethink their business plan. In fact, earlier in the year they’d set April 2 as their launch date. They’ve been researching, preparing, working with the Hamilton Business Centre, testing, most of all tasting, for more than two years now. Koren and the drummer he usually plays with, Ed Mortenson, have brewed up something called Mornin’ Buzz Coffee Co., and while you might be tempted to think that they started it as a stopgap kind of enterprise to keep them busy while the gig jar is empty, that isn’t the case at all. But the coffee’s not really a break, it’s a business.
Now? As you know, there’s no work for musicians in terms of public appearances. Was booked solid, with “was” being the operative word. If you’ve ever experienced a performance by Frank Koren, you’ll know why he was booked solid right through to 2021, touring around, playing with his band, with others, like Harrison Kennedy, and doing tribute gigs - everyone from Tom Petty to Roy Orbison and Zac Brown.
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